Loyi began with a mother’s love and a simple wish — to wrap her baby in something soft, pure, and hand-knit with care.
While searching for something fashionable yet sustainable, she found that most babywear was made from blended yarns, lacking the natural warmth and authenticity of pure wool.
Each Loyi piece is knitted mainly by women artisans, using OEKO-TEX certified pure wool — gentle on baby skin and kind to the planet.
The brand aims to create fair and meaningful livelihoods, helping artisans grow as independent creators while preserving the beauty of handmade craft.
Rooted in purity and purpose, Loyi is a mother’s dream stitched into every loop — for warmth, colour, and joy that little ones can grow in.